I’m helping my mom and step-dad rebrand their real estate company. It’s a family business, so I think it’s important to maintain a sense of heritage and personality, even as we modernize. The original logo from the sixties was a pretty cool hand-painted sign. I started by adjusting some modern script fonts to keep the equity and personal touch of the original. I’m starting out with almost too many ideas (as usual)…we’ll begin narrowing down and running with a few of the marks soon.
Pretty cool looking, and also very funny. I’m in love with the Atomic Blonde (this isn’t surprising) and The Lustful Ones covers. Pink hair! Fun brush type! Bad lesbian books I would have hidden under my pillow as a tween!
It’s been mostly classic rock and punk in my apartment, as the Blondie obsession leaked into vintage CBGB’s videos and re-downloading of old favorites. Serendipitously, I’ve also been working on branding a rock band as an extracurricular school project. So naturally, I’ve been in beat-up band tees, red lipstick, Chuck Taylors and leather. I stumbled upon this awesome collection of vintage punk jackets last week and I think they are pretty inspiring! Couple that with Free People’s new vintage tee collection and the coveting in these parts has been crazy.
This reminds me of how forever jealous I am of Karen O’s amazing studded leather jacket in the Zero video. I think I need a bedazzler. Watch her gallivant about a rainy San Francisco and you’ll want one too.